Many business owners are so busy with day-to-day operations that they don’t have time to keep up with new developments. While understandable, this limitation might eventually impede your company’s ability to sustain a competitive edge. Should you find yourself in a similar situation, a competent virtual assistant can aid you by carrying out market research. They are also capable of keeping up with emerging technologies and market developments that could benefit your business. Look for a virtual assistant that can turn data into useful reports and insights in addition to having a strong research background.